Tegna ROCE 2024

מה עושה Tegna?

Tegna Inc. is a multinational company based in McLean, Virginia, USA, with a history dating back to 1940. The company is a leading provider of media content, online marketing, and digital products in the USA. It began as a local holding company for newspapers in Virginia and grew through acquisitions of additional newspapers, radio, and TV stations. In 2015, it was split from Gannett and continued as a separate company. Tegna operates 62 TV stations in 51 markets, reaching 39% of US households. It produces over 150 news programs per week and offers content tailored to any device through its digital platforms. Tegna has three main divisions: Broadcasting, Digital, and Marketing Services, offering a variety of news, information, and entertainment programs, as well as advertising opportunities. The Digital division includes a range of multi-platform content, such as websites, mobile apps, video streaming services, and social media platforms. The Marketing division offers various advertising opportunities through traditional and digital media, including targeted online and mobile advertising, content marketing, and social media management. Tegna has expanded its offerings through acquisitions, including Spoon University, an online content provider focused on food and lifestyle content, and KONG TV, a leading digital media platform and production company in Seattle. The company offers a wide range of products tailored to customer needs, including various advertising formats such as on-demand ads, over-the-top ads, sponsored content, and social media marketing. With the introduction of ATSC 3.0, the new television broadcasting standard in the USA, Tegna has created new opportunities to offer additional services to advertisers, including personalized offers, second-screen interactions, and local TV targeting. Tegna constantly evolves its strategy to adapt to changing user needs and is able to meet the needs of its customers and create growth potential with its broad portfolio of content, online advertising, and services. Tegna ist eines der beliebtesten Unternehmen auf Eulerpool.com.